Branding & Visual Content
Butera Knowless — Artist Collaboration
ClientButera Knowless
Year2023
RoleVisual Content Creator & Graphic Designer
CategoryBranding & Visual Content
Disciplines
Graphic designPhotographySocial media visualsBranding
Overview
Collaborated with acclaimed Rwandan artist Butera Knowless to create visual content and branded assets for Action College's advertisement campaigns.
Challenge
The project required visual content that elevated the artist's brand while feeling authentic to Rwandan culture and contemporary African creative energy.
Solution
Designed a suite of campaign graphics, event visuals, and social media templates that merged bold typography with cinematic photography.
Visual Direction
Results
→
Delivered consistent visual identity across the ad campaign
→
Content achieved strong organic engagement on social platforms
→
Established repeatable design system for future campaigns