Digital Marketing Strategy
StrategyData-driven campaigns that grow audiences, drive conversions, and build lasting brand equity across all digital channels.
About
Multidisciplinary
Creative from
Kigali
I'm HABARUGIRA Johnson, a multidisciplinary creative from Kigali, Rwanda. My work connects digital marketing, visual communication, design, photography, video production, motion graphics, and UI/UX.
I help brands tell clearer stories, build trust, and create content that moves people to act. Whether it's a digital campaign, a brand film, a UI system, or a social media strategy — I bring the same level of creative rigour and strategic thinking to every project.
Kigali, RW
Services
What I Do
From the first idea to the final frame, I shape clear creative work that helps brands move with purpose.
10 capabilitiesSocial Media Campaigns
CampaignsPlatform-native content strategy, community management, and paid campaign execution for Instagram, Facebook, YouTube, and LinkedIn.
Branding & Visual Identity
IdentityComplete brand systems — logo, colour, typography, tone — designed to communicate clearly and stand apart from the competition.
Video Production
ProductionConcept, direction, filming, and editing of brand films, social reels, YouTube content, event recaps, and promotional videos.
Photography
EditorialEditorial and commercial photography for events, portraits, products, and brand campaigns — authentic imagery that tells your story.
Graphic Design
DesignPrint, digital, and motion-ready design for marketing materials, presentations, social assets, and publications.
Motion Graphics
AnimationAnimated logos, kinetic typography, explainer animations, and social motion content that brings static visuals to life.
UI/UX Design
Digital productUser-centred interface design for web and mobile — wireframes, prototypes, design systems, and pixel-perfect final screens.
YouTube & Thumbnail Design
GrowthOptimised thumbnails, channel art, and video packaging designed to maximise click-through rate and channel growth.
Content Strategy & Copywriting
MessagingStrategic messaging, long-form articles, campaign copy, and multilingual content in English, French, and Kinyarwanda.
Education
Bachelor in Business IT
Specialisation in Digital Marketing and Visual Communication. A foundation that combines technical systems thinking with creative and strategic communication disciplines.
Experience
Digital Marketing Specialist
Lead creative campaigns and visual content production for Action College, delivering multilingual marketing materials across English, French, and Kinyarwanda — reaching students across East Africa.
Languages
EnglishFluent
FrenchProficient
KinyarwandaNative
Approach
Creative Strengths
Strategy
Business goals first, creative second. Every visual decision is grounded in a clear communication objective.
Storytelling
Words and images working together to create meaning, build trust, and move audiences to act.
Visual Systems
Coherent design languages that scale — from a single post to a full brand ecosystem.
Campaign Execution
End-to-end production: brief → concept → shoot → edit → publish → measure.
Tools
Skills & Software
Adobe Premiere ProAdobe After EffectsAdobe PhotoshopAdobe IllustratorAdobe InDesignFigmaCanva ProDaVinci ResolveFinal Cut ProMeta Ads ManagerGoogle AnalyticsYouTube StudioNotionCapCut
Experience timeline
01 / 04Creative
Evolution
A timeline of ideas, systems, and stories shaped through design leadership, craft, and cultural impact.
Chapter 01
2026
Creative Consultant & Digital Marketing
Leading the visual system and enterprise UI/UX direction for DEMS SaaS platform. Expanding digital portfolio and creative campaigns across Rwanda and East Africa.
Chapter 02
2025
Action College & Campaign Work
Digital marketing and content production for Action College — multilingual campaigns covering language training, driving school, and vocational programs.
Chapter 03
2024
Full Creative Stack Activation
Deployed end-to-end creative capabilities: digital campaigns, video concepts, brand communication systems, and visual content for social media growth across multiple clients.
Chapter 04
2023
UI/UX, Photography & Motion
Built foundations in interface design, visual storytelling, photography, and motion content.
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